Call for emergency energy tariff as Welsh people fear being cold this winter

13 November, 2023

Nearly half (47%) of Welsh people are worried about being cold this winter, according to new data from Opinium, commissioned by the Warm This Winter campaign.

Across the UK, over half of people from vulnerable households (56%) and nearly two thirds (63%) of people living in a household where someone is suffering from a pre-existing health condition or is disabled are worried about being cold this winter.

Meanwhile, over a third (38%) of people from households where someone is under 5, pregnant, over 65 or with pre-existing health conditions think they won’t or may not be able to afford to put the heating on at all this winter. Almost two thirds (62%) already want to put the heating on, but are worried about the cost.

Three quarters (76%) of people living in households with young children will be putting in place drastic measures to keep warm this winter, with almost a quarter (23%) saying the family will be going to bed early to keep warm.

For people from households where there is an expectant mother, almost nine in ten (88%) are taking cost saving measures, with over a third (35%) of pregnant mothers or their partners say that they will spend more time in public heated places (for example a library, community centre or warm space).

The energy bills crisis is now predicted to be so severe that a wide range of health, poverty, housing and environmental organisations and academics have written to Chancellor, Jeremy Hunt MP, to request the introduction of an Emergency Energy Tariff.

The Emergency Energy Tariff would use the existing Energy Price Guarantee mechanism to fix the unit costs and standing charges for vulnerable groups at a lower level. Campaigners have suggested that this is fixed at the levels of energy bills in winter 2020/21, which would see eligible households’ monthly energy bills reduced by approximately £87 from current levels – a saving of around 46%. [2]

Simon Francis, coordinator of the End Fuel Poverty Coalition, which is part of the campaign to introduce the Tariff, commented:

“The reality of this winter is that, without support, we will be a nation sheltering in warm spaces, cowering in one room of our homes or wrapped up inside like the michelin man. This should not be acceptable in a modern society. 

“Failure by the UK Government to avert this cold homes crisis will lead to pressure on the NHS, a mental health catastrophe and additional winter deaths caused by living in cold damp homes.

“The proposed Emergency Energy Tariff is a specific, targeted, time limited and practically possible intervention which the Chancellor can make to send direct help to households who are most at risk of living in cold damp homes. 

“The UK Government should meet with charities and industry to finalise the details of the proposal. It can then use the opportunity of the Autumn Statement to send a clear message to the public that Ministers understand their suffering and are prepared to help them stay warm this winter.”

Polling suggests that 83% of the public who have an opinion would support such a measure – with support consistently high among all demographic groups and all parts of the UK [3]. The research also suggests that, among those who will have to cut back on essentials to afford their energy bills or can’t afford them, the plans for an Emergency Energy Tariff would provide them with enough financial support to enable them to avoid the worst of the winter crisis. [4]


Bethan Sayed, Warm this Winter Wales Campaign Coordinator said:

“I have been visiting community hubs around South Wales in my role, and I am not shocked at all by the research that found nearly half of Welsh people are worried about being cold this winter, as they are already struggling due to high energy costs, and lack of insulated housing- as we speak. One lady in Skewen told me she has one meal a day and stays in one room to keep warm. Another, who actually works for a community organisation supporting those in need said that her home is full of damp, and that her landlord won’t do anything about it, and that it is affecting her health. This is unacceptable. 

An emergency tariff would fix the unit costs and standing charges for vulnerable groups at a lower level. This would go a long way to helping people this winter, in the lead up to wider reforms that are absolutely necessary, like making the energy companies do more to support customers, banning pre-payment meters, and supporting our calls for a social tariff.”


Fi Waters, spokesperson for the Warm This Winter campaign which commissioned the research, commented:

“As millions of households batten down the hatches and prepare for a miserable winter in cold damp homes, only the UK Government can now prevent a winter crisis.

“As well as this emergency tariff for those now priced out of the market, people want to see bills come down permanently, which is going to require government action.   We need to see beefed up programmes to insulate homes, more heat pumps fitted, which are cheaper to run, and more homegrown renewable energy built so we can get off expensive gas.”

The Chancellor has also recently been urged to use the Autumn Statement to tackle record levels of existing energy debt through a Help To Repay scheme, which would be in addition to support for tariffs to prevent debt levels escalating further.

Researchers examined the make-up of groups who think they will or could be  unable to afford to turn the heating on this winter and found little difference between groups who work or do not work and found that 27% of people who are not on benefits can’t or may not be able to afford to heat their home. However, with 50% of benefit recipients saying they will not or may not be able to afford to turn their heating on, campaigners have also called for the Government to upweight pensions and benefits in line with inflation and remove punitive measures such as the two-child benefits cap.

The initial research to inform the development of the proposal and targeting of support was undertaken by the University of Oxford’s Environmental Change Institute and Cambridge Architectural Research.


[1] Methodology note: Opinium conducted a nationally representative survey among 2,000 UK Adults from the 20th – 24th October 2023. Results were weighted to be nationally representative.

[2] A copy of the letter will be available for the media to read on request after 1 November 2023.

[3] Polling figures on support for the Emergency Tariff exclude those who responded “don’t know”. Including Don’t Knows still sees consistent support in the high 60s, low 70s percentage.

[4] On average, researchers found that these groups felt they needed GBP73 off their monthly bill this winter to make it affordable to heat their homes to a comfortable level. The proposed Emergency Energy Tariff would provide approximately £87 off the bills.

You might also like

View all

Wales’ Collective Call for Strong Climate Leadership

We’re Hiring! Volunteer Coordinator

View all

Protect what you love

Tell our leaders to protect the Wales we love from the climate and nature emergency. Send a giant ice heart to the Senedd to show them just how much you care.

Add your voice
Add your voice We use cookies

We use cookies to improve your experience and deliver personalized content. By using this website, you agree to our privacy policy.