Jennifer Mair Carew is from mid-Wales works in communications and marketing. She was born and grew up in Wales, before moving to the city, and moving back again a few years later! She is a keen writer, country girl and spends most of her time outside exploring. She has been involved with corporate communications around sustainability in the past (even camped in the rainforest in Madagascar with scientists from Chester Zoo!), and the environment is a big passion of hers. She continues to write about the subject in her spare time, covering issues from how people can support nature, to living a more sustainable lifestyle. She also volunteers her skills for numerous environmental charities in Wales, including Fair Trade Wales and Hub Africa Cymru.

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In your view, what do our leaders here in Wales, the UK and around the world need to do to solve climate change?

To encourage living a more sustainable lifestyle – growing our own veggies and taking one less trip in a car or using an e-bike instead. They are small steps, but together they make a big difference! I also think we need to think about our consumer purchases because in the western world, we buy so much and make so little ourselves. Issues such as plastic packaging, and making more ethical choices when it comes to packaging.

Why have you become a Climate Cymru ambassador?

I want to protect Wales for the future – and encourage others to sign up too! I can’t wait to get involved with campaigns and further write about issues that we are facing today. We all have a responsibility to play our part in order to tackle climate change.

As a nation, what do you feel we need to do to truly influence change?

We need to continue to further show how Wales is a leading country for environmental impact. We are first nation in the world to create a law around sustainable development for future generations. We need to build on this and show others how Wales is pioneering in its approach to a green future.
From a communications point of view, I think we need a behavioural shift – and to do that we need to change people’s attitudes and opinions. I think we need thought-provoking, educational content which is constant over a long period of time. I also think we need two-way communication – there is no point just talking to the audience, you must listen too! Also tapping into trends and speaking up when the moment is right in a diverse, social landscape.

What makes you optimistic for the future with regards to climate change?

We are going in the right direction. People are learning to live more in harmony with nature and holding country leaders accountable for their actions. I think we are becoming greener and businesses are adapting the ways they work – eg. electric cars in the motor industry / ethical cotton in fashion and retail / sustainable resources in consumer goods.

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Julieanne Quinlan

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